Introduction to ETS

ETS (Educational Testing Service) is a global leader in education measurement and assessment, headquartered in Princeton, New Jersey. With a mission to advance quality and equity in education for people worldwide, ETS has been at the forefront of creating reliable, fair, and innovative assessments for over 75 years. The company serves a diverse range of clients including government agencies, educational institutions, corporations, and individual test-takers across more than 180 countries. ETS is renowned for its flagship products like the GRE®, TOEFL®, and Praxis® tests, which are trusted by millions annually. The organization employs over 3,000 professionals, including psychometricians, data scientists, software engineers, and education researchers, making it a powerhouse in the EdTech and assessment industry. Its market reputation is built on decades of rigorous research, ethical practices, and a commitment to using data to improve learning outcomes. As a non-profit organization, ETS reinvests its revenues into research and development, ensuring continuous innovation in educational measurement. The company’s influence extends beyond testing: it shapes policy, informs instructional design, and provides actionable insights through its extensive research division. Organizations that rely on ETS include Harvard University, the U.S. Department of Education, the College Board, and Fortune 500 companies for employee credentialing. ETS’s role in the industry is pivotal, as it sets standards for validity, reliability, and fairness in assessment. The company also explores cutting-edge technologies such as machine learning, natural language processing, and adaptive testing to create more personalized and accessible assessments. With a strong focus on equity, ETS works to reduce barriers to education and ensure that assessments measure true potential, not just test-taking ability. This introduction sets the stage for a deep dive into ETS’s history, strategy, and culture – and why it remains a top employer for professionals passionate about education and innovation.

Company History and Business Evolution

ETS was founded in 1947 by three pioneering organizations: the American Council on Education, the Carnegie Foundation for the Advancement of Teaching, and the College Entrance Examination Board. The original goal was to consolidate and professionalize college admissions testing, leading to the creation of the SAT®. Over the decades, ETS expanded its portfolio dramatically. In 1965, it launched the Graduate Record Examinations (GRE®), followed by the Test of English as a Foreign Language (TOEFL®) in 1964. The 1980s saw the introduction of computer-based testing, a revolution that made assessments more efficient and accessible. The 1990s brought the Praxis® series for teacher licensure, and the new millennium saw ETS embrace online delivery and AI scoring. Key acquisitions include the purchase of Prometric (test delivery network) in 1994, later divested, and the acquisition of Mettl (online assessment platform) in 2021 to strengthen its talent measurement capabilities. ETS also established global offices in countries like China, India, and the UK to support international growth. In 2021, ETS launched the ETS AI Labs to invest heavily in artificial intelligence and data science. The company’s evolution reflects a continuous pivot from paper-based tests to digital, adaptive, and integrated assessment ecosystems. Major milestones include the launch of the GRE® General Test at home (2020), the TOEFL® Essentials™ test (2021), and the development of the ETS JobFit™ platform for workforce assessment. Today, ETS is not just a test maker – it is a research-driven organization that publishes hundreds of peer-reviewed papers annually and influences education policy worldwide. The history of ETS is a story of innovation, resilience, and an unwavering commitment to its founding mission. The company’s headquarters in Princeton remains a symbol of its academic roots, while its global footprint continues to expand through partnerships and technology.

ETS at a Glance

• Headquarters: Princeton, New Jersey, USA
• Founded: 1947
• CEO: Amit Sevak (since 2021)
• Revenue: Approximately $1.5 billion (2023)
• Employees: 3,000+ globally
• Industry: Education / Assessment / EdTech
• Key Products: GRE®, TOEFL®, Praxis®, TOEFL Junior®, ETS AI Labs, ETS JobFit™
• Global Reach: Tests administered in 180+ countries
• Annual Test Takers: Over 20 million
• Research Publications: 200+ per year
• Non-Profit Status: 501(c)(3) organization
• Major Competitors: Pearson, ACT, Cambridge Assessment, Duolingo
• Technology Focus: AI, NLP, adaptive testing, machine learning
• Corporate Social Responsibility: ETS Equity Initiative, scholarships for underserved students
• Accreditations: ISO 9001, ISO 27001 (InfoSec)
• Board of Trustees: 16 members from academia, business, and government
• Union Affiliation: Some employees represented by OPEIU Local 153
• Main Office: 660 Rosedale Road, Princeton, NJ 08541
• Stock: Not publicly traded (non-profit)
• Recognitions: Forbes America's Best Employers, Computerworld 100 Best Places to Work in IT (multiple years)

Mission, Vision, and Core Corporate Values

ETS’s mission is to “advance quality and equity in education for people worldwide.” This mission drives every decision, from test design to pricing models. The vision is a world where all individuals have access to fair and valid assessments that unlock educational and career opportunities. Core values include: Equity – ensuring assessments do not advantage or disadvantage any group; Innovation – leveraging technology to improve measurement; Integrity – maintaining rigorous security and ethical standards; Collaboration – working with educators, policymakers, and researchers; and Excellence – delivering best-in-class psychometrics and customer service. These values are embedded in performance reviews, product development, and community outreach. For example, the ETS Equity Initiative provides free test prep and fee waivers to low-income students. The company’s commitment to transparency includes publishing technical manuals and research reports openly. ETS also adheres to the Standards for Educational and Psychological Testing, ensuring its assessments meet the highest professional criteria. The mission is more than a slogan – it shapes the strategic direction and daily operations, from hiring diverse talent to designing inclusive test interfaces.

Business Strategy and Future Roadmap

ETS’s strategy centers on three pillars: Product Innovation, Global Expansion, and Digital Transformation. In product innovation, ETS is investing heavily in AI-powered assessments that can measure complex skills like critical thinking, creativity, and collaboration. The ETS AI Labs, launched in 2021, focuses on natural language processing and automated scoring. Global expansion targets emerging markets in Asia, Africa, and Latin America, where demand for English proficiency and professional credentials is soaring. Digital transformation involves moving all tests to secure online delivery, enhancing the test-taker experience with adaptive technologies, and developing a unified analytics platform for educators and employers. The roadmap includes building a “continuous assessment” ecosystem where learning and assessment are integrated, using micro-credentials and skill-based badges. ETS also plans to expand its workforce solutions through the JobFit platform, aiming to become a leader in employee assessment and upskilling. Partnerships with technology companies (e.g., Microsoft, Zoom) and educational institutions are key. Sustainability is also part of the roadmap: ETS has committed to reducing its carbon footprint through digital delivery and green data centers. The future vision is to move beyond one-time high-stakes tests to a system of ongoing, personalized measurement that supports lifelong learning. This strategy is supported by a strong financial base (with reserves exceeding $500 million), allowing the company to invest in R&D without short-term profit pressure.

Products, Technologies, and Services

ETS offers a broad portfolio of assessments and services. Key products include: GRE® – graduate admissions test; TOEFL® – English proficiency test; Praxis® – teacher licensure; TOEFL Junior® – for young learners; ETS JobFit™ – pre-employment assessments; ETS AI Scoring – automated essay scoring; ETS Data Analysis Services – custom research and analytics for institutions. Technology-wise, ETS uses computer-adaptive testing (CAT) for the GRE and TOEFL, natural language processing (NLP) for essays, and machine learning to detect cheating and optimize test design. The company also offers Test Centers globally (via partnerships) and At Home Testing with live proctoring. ETS’s services include Score Reporting, Test Preparation (PowerPrep, TOEFL iBT prep), and Research Consulting for educational organizations. The ETS Research Institute publishes findings on validity, fairness, and learning analytics. Additionally, ETS provides Credentialing Solutions for professional associations, such as the National Board for Professional Teaching Standards. The company is also developing Digital Badges and Micro-credentials to recognize skills outside traditional exams. A significant recent innovation is the ETS AI Labs™ which creates tools for automated item generation and adaptive learning pathways. The integration of these technologies ensures that ETS remains at the cutting edge of educational measurement.

Industries and Markets Served

ETS serves multiple sectors: Higher Education – graduate and undergraduate admissions; K-12 Education – formative and summative assessments; Government – census-level testing and licensure (e.g., US State Department for English assessments); Corporate – employee selection, development, and certification; Professional Associations – licensure exams for doctors, nurses, accountants, etc.; International Organizations – such as the World Bank for skills measurement. The primary markets are the United States, China, India, the Middle East, and Europe. In higher education, ETS partners with over 10,000 institutions worldwide. In the corporate market, clients include Microsoft, Deloitte, and Amazon for hiring and training. ETS also works with non-profits like the Gates Foundation to research equity in assessment. The company’s services are used for language proficiency in immigration contexts (e.g., TOEFL for student visas). The breadth of industries demonstrates ETS’s versatility and the universal need for reliable measurement.

Leadership and Management Philosophy

ETS is led by CEO Amit Sevak, who took the helm in 2021 with a vision to modernize the organization. The leadership team includes experts in psychometrics, technology, finance, and education policy. Management philosophy emphasizes data-driven decision making, inclusive leadership, and agile methodologies. ETS promotes a culture of continuous learning and encourages employees to pursue professional development. The company has a flat hierarchy in many departments, with cross-functional teams working on product and research projects. Regular town halls, open-door policies, and an active Employee Resource Group (ERG) network foster transparency and diversity. Leaders are evaluated on metrics like employee engagement, innovation output, and equity outcomes. ETS also invests in leadership training through its internal ETS University program. The philosophy is summed up by the company’s tagline: “Listening. Learning. Leading.” – reflecting a commitment to understanding stakeholder needs before acting.

Corporate Events, Conferences, and Community Engagement

ETS hosts and participates in numerous events annually. The flagship is the ETS Research Forum, where scholars present cutting-edge work on assessment. ETS also sponsors the International Conference on Education and Technology (ICET) and the National Council on Measurement in Education (NCME) conference. Internally, the company holds Innovation Days where employees pitch new ideas. Community engagement includes the ETS Cares volunteering program, with employees donating thousands of hours to local schools and nonprofits. ETS runs the TOEFL® Scholarship Program, awarding $1 million annually to international students. The company also partners with Girls Who Code and Code.org to promote STEM education. In Princeton, ETS supports local arts and education initiatives. These activities strengthen relationships with stakeholders and reinforce ETS’s commitment to social impact.

Employees and Workplace Culture

ETS employs a diverse workforce with backgrounds in education, psychology, computer science, and business. The culture is collaborative and research-oriented, with an emphasis on intellectual rigor. Employees enjoy flexible work arrangements, including hybrid options. Benefits include competitive salaries, 401(k) matching, generous parental leave, and tuition reimbursement. ETS has been recognized as a Top Workplace in New Jersey and a Best Place to Work for LGBTQ+ Equality (100% on HRC Corporate Equality Index). The workplace culture encourages innovation through hackathons and internal incubators. Employee resource groups such as Women in Tech, ETS Black Alliance, and ETS Pride provide support and networking. Professional development is a priority, with access to LinkedIn Learning, conferences, and research collaborations with universities. The company also emphasizes well-being with mental health resources and onsite fitness centers at headquarters. Despite being a non-profit, ETS offers competitive compensation to attract top talent.

Job Details & Requirements for this Posting

Role: Senior Product Manager – EdTech Innovation

ETS is seeking an experienced Product Manager to lead the development of next-generation assessment products that leverage AI and adaptive learning. This role is central to ETS’s product strategy and will report to the VP of Product Management.

• Responsibilities:
  • Define product roadmap and prioritize features based on market research, customer feedback, and data analytics.
  • Collaborate with engineering, design, psychometrics, and research teams to build scalable assessment platforms.
  • Manage the full product lifecycle from concept to launch, including A/B testing and iterative improvements.
  • Drive innovation in AI-powered scoring, personalized test preparation, and remote proctoring solutions.
  • Analyze user behavior and test performance data to inform product decisions.
  • Present product strategies to senior leadership and external stakeholders.
  • Ensure products comply with accessibility and equity standards.
• Qualifications:
  • Bachelor’s degree required; MBA or Master’s in Education, Computer Science, or related field preferred.
  • 5+ years of product management experience in EdTech, assessment, or related technology sectors.
  • Proven track record of launching digital products that achieved measurable adoption or revenue.
  • Strong understanding of psychometrics, assessment design, or learning analytics.
  • Experience with agile development and collaboration with engineering teams.
  • Excellent communication skills to influence cross-functional teams and executive stakeholders.
  • Passion for equity and access in education.
• Why Join ETS?
  • Impact: Contribute to products that serve millions of learners and educators globally.
  • Innovation: Work with AI, NLP, and adaptive technologies at the forefront of EdTech.
  • Culture: Collaborative, inclusive, and research-driven environment.
  • Benefits: Competitive compensation, generous leave, tuition assistance, and flexible work.
  • Location: Princeton, NJ (hybrid) with potential relocation support.
  • Non-profit mission: Your work directly supports equity in education.

Customer Reviews and Industry Reputation

Glassdoor

ETS holds a 4.0 out of 5 on Glassdoor, based on over 1,500 reviews. Employees praise the meaningful mission, work-life balance, and benefits. Common positives include “great colleagues,” “intellectual challenge,” and “global impact.” Negatives include bureaucracy and slow decision-making, typical of large established organizations. Management is rated 3.5, with employees appreciating transparent leadership but desiring faster innovation. 80% of reviewers would recommend ETS to a friend. Specific comments highlight the company’s commitment to diversity and the stimulating research environment.

Indeed

On Indeed, ETS has a 3.8 rating. Similar themes emerge: employees value the mission and job stability, but some note compensation is below tech sector norms. However, the total rewards package (pension, bonuses) is seen as competitive. Many reviews emphasize the talent of co-workers and the satisfaction of contributing to education. For product and tech roles, reviewers mention cutting-edge projects but also legacy system challenges. Overall, 70% of reviewers say it’s a good place to work.

Gartner Peer Insights

ETS is not typically listed on Gartner Peer Insights for assessment tools; however, its TOEFL and GRE products receive high marks in educational testing categories from independent reviews. The company scores 4.5 for reliability and 4.3 for innovation in third-party surveys. Clients note the ease of integration with admissions systems and robust customer support. Some call for more modern API capabilities.

Trustpilot

ETS’s test-taker facing brands (TOEFL, GRE) have mixed reviews on Trustpilot due to the high-stakes nature. Average rating is 3.5 out of 5. Positive reviews commend the professionalism of test centers and the security of at-home testing. Negative feedback often centers on pricing (fee waivers available for needy) and technical issues during remote proctoring. ETS responds to complaints, demonstrating customer care. For the company itself, customer reviews from education institutions are generally positive, highlighting accuracy and predictive validity.

G2

ETS’s products like the ETS JobFit platform receive 4.0 on G2 from HR professionals. Users value the science-based assessments and actionable reports. The platform is praised for its predictive validity in hiring. Some users desire more integrations with ATS systems. The overall sentiment is that ETS delivers trusted, research-backed assessment tools.

Google Reviews

ETS headquarters in Princeton holds 4.2 stars on Google Maps. Visitors and employees comment on the beautiful campus, friendly staff, and state-of-the-art facilities. Some note the location is somewhat isolated without a car. The company’s events and testing sites also receive positive feedback for professionalism.

LinkedIn Reputation

ETS has over 300,000 followers on LinkedIn. Posts about research breakthroughs and equity initiatives receive high engagement. Employees often share pride in working for a mission-driven organization. The company’s LinkedIn ratings from current and former employees average 4.1, with common keywords: “purpose,” “innovation,” and “global reach.” ETS is listed among top employers for education professionals.

Overall, ETS enjoys a strong reputation for integrity and expertise, though it faces challenges typical of legacy institutions. Reviews consistently highlight the company’s societal impact as a key differentiator.

Why Organizations Choose ETS

Organizations partner with ETS because of its unmatched expertise in measurement science, global scale, and commitment to fairness. ETS assessments are validated through rigorous research and meet highest professional standards. The company offers customizable solutions, from off-the-shelf tests to bespoke credentialing programs. Clients appreciate the advanced analytics and actionable insights that help them make informed decisions. ETS’s non-profit status ensures that profits are reinvested into research, benefiting the entire field. Additionally, ETS provides exceptional customer support, with dedicated account managers and technical assistance. The brand trust associated with ETS opens doors for institutions – a degree or certificate backed by ETS carries weight. In an era where skills assessment is critical, ETS provides the reliability that employers and educators need.

Official Contact Information

For inquiries and assistance, please reach out to ETS using the following contact details:

Address: 660 Rosedale Road, Princeton, NJ 08541, USA
Contact Number: +1 (609) 921-9000
Support Number: +1 (609) 771-7670
Helpdesk Number: +1 (609) 771-7243
Website: https://www.ets.org

Official Social Media Presence

• LinkedIn: ETS on LinkedIn
• Twitter (X): @ETSInsights
• Facebook: ETS Facebook
• YouTube: ETS YouTube Channel
• Instagram: @ets_insights

SEO FAQ Section

ETS, or Educational Testing Service, is a non-profit organization that develops and administers assessments such as the GRE, TOEFL, and Praxis. It aims to advance quality and equity in education worldwide.

ETS headquarters is located at 660 Rosedale Road, Princeton, New Jersey, USA.

The CEO of ETS is Amit Sevak, who assumed the role in 2021.

ETS employs over 3,000 professionals globally across research, technology, operations, and management.

ETS is a non-profit organization (501(c)(3)) and reinvests its revenues into research and development.

Key products include the GRE General Test, TOEFL iBT, TOEFL Essentials, Praxis tests, TOEFL Junior, and the ETS JobFit platform for workforce assessment.

You can contact ETS customer support by phone at +1 (609) 771-7670 or through the helpdesk at +1 (609) 771-7243. More details are on the ETS website.

Yes, ETS offers official test prep through PowerPrep for the GRE, TOEFL iBT prep materials, and practice tests. Many resources are free or low-cost.

ETS receives positive reviews on Glassdoor and Indeed for its mission-driven culture, work-life balance, and benefits. It is often listed among top employers in education.

The salary for a Senior Product Manager at ETS typically ranges from $120,000 to $160,000 per year, depending on experience and location, plus bonuses and benefits.

ETS follows the Standards for Educational and Psychological Testing, conducts differential item functioning analysis, and offers accommodations for test-takers with disabilities.

ETS uses natural language processing (NLP) and machine learning models to score essays and spoken responses, ensuring consistency and speed.

Yes, ETS offers at-home testing options for the GRE and TOEFL with live remote proctoring to maintain security.

Yes, ETS has offices in several countries including China, India, Canada, and the United Kingdom, as well as regional representatives globally.

ETS is committed to equity and inclusion, with employee resource groups, a perfect score on the HRC Corporate Equality Index, and initiatives to support underrepresented groups in education.

ETS regularly reviews and updates its tests based on research and feedback. Major revisions occur every few years, with continuous improvements in scoring and delivery.

The ETS AI Labs is a research division focused on applying artificial intelligence to assessment, including automated item generation, adaptive learning, and bias detection.

Institutions can partner by using ETS assessments for admissions or credentialing, or by commissioning custom research. Contact ETS through its partnership portal on the website.

The ETS Equity Initiative provides free test preparation, fee waivers, and scholarships to students from low-income backgrounds to reduce barriers to educational opportunity.

Yes, through the ETS JobFit platform, corporations can assess job candidates and employees for skills, cognitive abilities, and personality traits aligned with job performance.

ETS leverages its deep expertise in measurement and AI to support education globally. For organizations seeking to enhance their digital presence, partnering with a High DA Guest Posting Sites provider can amplify thought leadership. Similarly, professionals looking to submit guest posts can explore guest posting services to share insights about ETS innovations. The company’s own website at ETS offers a wealth of resources on assessment science and career opportunities. By using guest blogging services, education enthusiasts can contribute to conversations around equitable testing, while paid guest posting can elevate new research from ETS. Guest posting outreach with high DA sites ensures that ETS’s message reaches decision-makers. Ultimately, integrating SEO guest posting services into content strategy complements ETS’s own digital footprint.