Dyson has moved beyond hair care and air purification into oral care with a device designed to reinvent one of the least-loved parts of daily hygiene: flossing. The new Dyson CameraJet is an electric toothbrush with an in-brush camera and automated mouthwash flossing system, priced at $499. It is available starting today in ceramic blue or ceramic pink, and Dyson says the goal is to make teeth-cleaning more thorough while also reducing the need for a separate flossing routine.

The CameraJet is not the company's first experiment in personal care, but it is its first product built for the mouth. Dyson has spent years developing hair dryers, straighteners, and multi-stylers, along with air purifiers and lighting products. Venturing into oral care marks a significant expansion for the company. Toothbrush users often spend less than the recommended two minutes brushing and frequently skip flossing because it is fiddly, time-consuming, or uncomfortable. By embedding a tiny camera and a high-speed mouthwash delivery system into the brush itself, Dyson is betting that automated flossing can remove excuses and perhaps improve outcomes at home.

The core feature of the CameraJet sits just below the brush head. A tiny camera with a 100,000-pixel resolution and a strobing LED light is positioned to capture a close-up view of the mouth while brushing. Video of the mouth is livestreamed over Wi-Fi to a companion app on a smart device, allowing users to inspect areas that are normally hard to see without a mirror and a dentist's assistance. Dyson describes this as a way to offer the kind of visual feedback normally reserved for professional dental appointments. The light pulses to help stabilize the images and compensate for the movement of the toothbrush inside the mouth.

The camera is not only for viewing. It feeds live images into an on-board AI system that Dyson calls Gap Optical Targeting. The toothbrush analyzes 28 camera frames every second to locate the small spaces between teeth. As soon as a gap is detected, the brush releases a cone-shaped blast of mouthwash to clean the area. Dyson says the entire process happens within 100 milliseconds of detection. Because the wet spray is propelled directly into the gap, the system functions as a form of flossing while the brush continues moving across the teeth.

Privacy is addressed with an emphasis on on-device processing. Dyson says the images captured by the CameraJet are not stored on the toothbrush or uploaded to the cloud for analysis. Instead, the AI processing happens in real time on the device. The only time video is transmitted is when the user chooses to stream the feed to a phone or tablet, which may be useful for checking progress around the whole mouth. This on-board approach may ease some concerns for people who are uncomfortable with cameras in a personal hygiene tool.

The automated flossing system uses a wider cone-shaped spray than traditional water flossers. Dyson claims this broader spray can clear plaque and debris from between teeth with lower pressure, making the process gentler on enamel and gums. Water flossers often rely on narrow, high-pressure jets that can cause sensitivity in some users. By spreading the mouthwash over a larger area, the CameraJet is designed to flush particles out without producing a harsh sensation. The mouthwash is expelled into gaps at the moment the AI identifies them, meaning users do not have to aim or direct the spray themselves.

The brush head itself is engineered for cleaning and for compatibility with the camera system. Replaceable heads feature softer outer bristles to clean along the gumline and stiffer inner bristles to help remove surface stains. The brush head oscillates at a rate of nearly 1,000 times per second, and Dyson says the angle of oscillation changes continuously during use. This variable movement is intended to improve plaque removal and make manual brushing patterns less critical to the outcome. Each brush head includes an RFID tag, allowing the toothbrush to track usage and remind the user to replace the head after three months. Pricing for replacement heads has not yet been announced.

Keeping the flossing mechanism reliable takes some clever engineering. The mouthwash reservoir is built into the handle and holds 12.5 milliliters of liquid. Dyson says a charging dock will automatically refill the reservoir in about three seconds whenever the toothbrush is placed back on it. Inside the tank, an air bladder slowly inflates to fill headspace and maintain pressure at any angle. This prevents the pump from drawing air even if the user holds the toothbrush upside down or tilts it dramatically while reaching different parts of the mouth.

Users can fill the CameraJet with their regular mouthwash and pair it with standard toothpaste, but Dyson is also planning to sell its own branded consumables. The company is developing a non-foaming toothpaste and a low-foaming mouthwash for a specific reason. Foam can obscure the camera and make it harder for the AI to see the gaps between teeth. Non-foaming formulas are designed to keep the brush's view clear during the entire brushing session, allowing the detection system to work consistently.

Key facts about the Dyson CameraJet

• Price: $499
• Colors: ceramic blue and ceramic pink
• Camera: 100,000-pixel resolution with strobing LED
• AI: analyzes 28 images per second to detect gaps between teeth
• Flossing: fires a cone-shaped mouthwash blast within 100 milliseconds of detection
• Connectivity: Wi-Fi live video streaming to a smart device
• Brush: oscillates almost 1,000 times per second and includes RFID tracking for replacement reminders
• Reservoir: 12.5ml tank with automatic refill via charging dock
• On-device processing: images are not stored or shared unless the user livestreams to a phone

The price puts the CameraJet in a premium position, but it is not dramatically more expensive than leading connected toothbrushes from well-known oral-care brands. Many high-end electric toothbrushes cost between $300 and $500, especially when they offer smart coaching, multiple cleaning modes, pressure sensors, and companion apps. Adding a camera and mouthwash flossing mechanism extends that feature set into new territory. For people who struggle with flossing or who have had repeated lectures from their dentist about bleeding gums, plaque, and tartar, the CameraJet might be an easier way to incorporate flossing into their daily routine.

There are open questions about the long-term cost and practicality. Replacement brush heads are a recurring expense, and users will also need to buy mouthwash cartridges or refill the reservoir with a compatible low-foaming mouthwash. The camera and electronics also make this a more complex product than a conventional brush, and it remains to be seen how the moving parts, spray mechanism, and sensor hold up to months of daily use in a bathroom environment. But Dyson is known for applying engineering-minded solutions to everyday devices, and the CameraJet follows that pattern by replacing a manual chore with a sensor-driven, automated process.

Automated flossing may not be a replacement for professional cleanings, but it represents an important step in the gradual shift from manual routines to sensor-driven personal care. If the camera and AI actually succeed in detecting gaps reliably, the CameraJet could make flossing feel less like a chore and more like a built-in part of brushing. The product is available to purchase now directly through Dyson, with initial shipments beginning immediately. Dentists may still point out that no gadget removes the need for checkups, but for consumers looking to improve daily hygiene, the CameraJet offers a futuristic alternative to the traditional string or water flosser.

Source: The Verge News