The Surprising Reason Why Ocean Spray Cranberry Sauce Labels Are Upside-Down

(CNN) — Perhaps 1 of the top mysteries of Thanksgiving is the cranberry condiment — and we’re not talking astir wherefore radical devour it: Why are the labels connected Ocean Spray cans upside down?

Observant consumers person noticed that the labels connected jellied cranberry condiment cans are flipped, meaning the rounded borderline that’s typically connected the bottommost of astir canned goods is connected apical of Ocean Spray cranberry condiment cans.

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According to Ocean Spray, that’s intentional: It creates a seamless serving experience.

The cans are “filled and labeled upside down with the rounded borderline connected apical and the crisp can-like borderline connected the bottommost to support the jelly whole,” an Ocean Spray spokesperson told CNN Business. That creates an aerial bubble connected the rounded broadside (a.k.a. the top) truthful customers tin “swipe the borderline of the tin with a weapon to interruption the vacuum and the log volition easy descent out.”

This process has been successful usage since the aboriginal 2000s.

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Adweek, which precocious reported this important tin caveat, noted that astir 67 cardinal cans are sold betwixt Thanksgiving and Christmas.

But similar different Thanksgiving repast staples, canned cranberry condiment mightiness beryllium hard to travel by. The condiment has 79% availability crossed nationalist retailers, which is down from 89% successful that aforesaid period, according to IRI, a marketplace probe steadfast that tracks US retail sales.

Ocean Spray, a husbandman co-operative that makes cranberry condiment and sells bagged cranberries, said that “consumers whitethorn acquisition immoderate availability issues astatine times connected a assortment of cranberry products,” due to the fact that of proviso concatenation issues. The co-op noted that it doesn’t expect “significant impacts” connected the availability of its products.

— CNN Business’ Danielle Wiener-Bronner contributed to this report.

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