Bakkt and Google partner to promote crypto payments

The concern volition spot users of the Bakkt Visa paper wage with crypto for goods and services

Bakkt, 1 of the fastest-growing crypto custody and speech marketplaces, is teaming up with tech elephantine Google successful a woody that volition spot millions of consumers wage with crypto.

According to the platform, the partnership with Google seeks to fulfill user request astir paying with cryptocurrencies specified arsenic Bitcoin, perchance expanding integer plus adoption and usage crossed the globe.

With this collaboration, Bakkt users tin present nexus their crypto Visa Debit cards with Google Pay, allowing for seamless usage of their crypto holdings to wage for goods and services.

Empowering crypto users

According to Bakkt CEO Gavin Michael, partnering with Google demonstrates the integer plus marketplace's beardown presumption successful the industry, with the result being empowerment to crypto holders.

"This concern is simply a testament to Bakkt's beardown presumption successful the integer plus marketplace, to empower consumers to bask their integer assets successful a real-time, secure, reliable manner," helium noted.

Bakkt has besides settled connected Google Cloud arsenic its unreality solutions provider, targeting Google Cloud's exertion to marketplace its products to large retailers and merchants successful the US.

The Intercontinental Exchange (ICE)-backed level besides eyes caller analytics, tapping into artificial quality (AI) and instrumentality learning (ML) powered functionality to scope businesses and consumers.

The caller features and functionality should spot Bakkt customers payment from an expanded loyalty redemption programme, with concern partners benefiting from a excavation of "valuable user behaviour patterns".

"Partnering with Google Cloud volition alteration america to proceed to physique a best-in-class, innovative level that tin undoubtedly standard to conscionable the needs of millions of users," Gavin Michael added.

Bakkt launched successful 2018 and raised $300 cardinal successful a Series B backing circular successful May 2020 arsenic it sought to grow its services successful the retail market. The platform's BTC Futures contracts rolled retired successful December 2020.

Per the property release, Bakkt's users tin entree the caller services online and successful stores that judge Google Pay.